Floor Seats Row

Floor Seats Row

Floor Seats Row

Scent of traditional industries to grow rich woven grass seats

I went into the County town of grass growing back river town, of different sizes of seats grass processing enterprises, the woven mat machine, quickly warp wire drawing machine is operating; workers are busy with the cars and trucks and loaded onto a mat, sold throughout the country.

70s of last century, good quality river town back I began to favor grass; 30 years later, fresh, beautiful river back mat is still the hot market products.

I planted grass to increase

Had heard, I planted grass the County has the traditional techniques, weave a straw mat, exquisite technique, known as "the village I kind of grass, every household on the Airport Sound," the name, and the county town is the river back mat town on a pearl.

Jiang back town with fertile land and climate with four distinct seasons, such as water conservancy facilities to facilitate the unique conditions, very beneficial to plant grass seats. 70s of last century, the river back, Los light, Shigemoto I started to grow grass and other villages, farmers home textile machine everywhere.

However, the effectiveness of such a significant industry, its development path is not smooth sailing. In 1993, due to poor sales, I have not sell grass, piled in the farmer's warehouse can only be used to make fuel, farmers confidence dropped to the grass seats. To this end, the town funding for farm saved seed, and the grass as I came for new industries, while the introduction of grass plants I, "company + farmers" to ensure that the interests of villagers, while sending cadres to Fujian, Guangdong and other places market development.

Under the guidance of the government, the traditional industry has once again brought out a new vitality. Today, the town I planted grass grown to more than 2000 households farmers, planting more than 3000 mu, the per capita income for farmers alone more than 600 yuan.

Appreciation of great brand building

I grass industry in the road, in order to truly gain a firm foothold in the market, and occupied a certain market share, brand building must first row. How the formation of industrial brand? I become a rejuvenating grass in the Development of a new topic.

Inside and outside the County to take the integrated approach, efforts started rejuvenating the brand I grass industry. Inside, is to enhance the quality mat. County efforts to build a multi-level, multi-faceted, covering a wide quality and safety monitoring network, on the growing conditions, pesticide and fertilizer use, etc. to implement effective quality and safety testing and monitoring to ensure that grass I plow to the effective quality and safety of the whole bed monitoring. Meanwhile, the county support the growth, to transform, the introduction of a number of seats open grass processing enterprises to form an organic link, functional complementarity, coordination linkage industries. Foreign Propaganda in the county also often sent cadres to Fujian, Zhejiang, Guangdong and other places attended the conference will actively promote the brand grass seats, and the establishment of "rejuvenating the country I grass site", achieve "rejuvenating grass seats" global branding. Currently, the county registered a "booming" and other trademarks.

At the same time, the county has a technology to enhance the brand. Weather and dry grass seat venue has been the development of industry bottlenecks, how to solve the bottlenecks? County in the development of industry research noted in the rural areas there are many idle barn, they tried to use the barn I baked grass, I baked the grass better quality, more blue color, much better than dried by the sun I grass, this way, regardless of rain and sunshine, there is no wide drying floor to pass through the barn I baked a good quality of grass, and the considerable economic benefits, the price per kilogram of seats to be higher than the dry grass I grass from 0.6 to 0.8 yuan.

Visit, the river town of Los light back village Xiuying cheerfully said: "Before our mats only in the county and neighboring cities and counties sell, now is not only popular in Fujian, Zhejiang, Guangdong and other domestic markets, but also sold to Europe, America and Southeast Asia , price 2 percent higher than previously about the benefits of which are brand ah. "

Efforts to expand the market

In recent years, the County seat of grass industry expanded rapidly, but as a complete dominant industries, it will need all efforts together to jointly develop the market for the rejuvenating grass seats.

The establishment of the leading producers, to modernize industrial production. As I processed most of the grass family workshop is completed, subject to funding constraints, the scale is difficult to expand, against the risk of poor market. Government should take the lead, with the introduction of large-scale production capability and marketing capability of the enterprise, building a modern factory specialized production, so production from the impact of weather, land, tax concessions and other fields appropriate to solve their practical difficult. Processing plants operating mat room more than 10 years, Chen had suggested that enterprises should be registered on the rejuvenating grass seats, using a unified package, a unified brand, to prevent the negative impact of counterfeiting.

Increased marketing efforts, expand market space. The industry believes that grass I can not develop without a stable market demand for the expansion of market coverage, should I draft for certification authority, and using the network, television, newspapers and other channels of publicity, I take the initiative to introduce to the grass, to occupy the city high-end market; the establishment of Juncus Brokers Association, located in major cities direct point; while the premise of guaranteeing quality, lower selling prices and expand rural market share, improving product competitiveness.
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