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The Power and Influence of Press Release Marketing to Promote Your Brand
What is a press release? It is the dissemination of information or the communication of something newsworthy to the press. At least that was the traditional definition of a press release. Today, we have the ability to reach a huge audience via the Internet. Would it be beneficial for a member of the press to help promote our product or service? There is no question that it would be. But while we wait for someone from CNN to knock on our door, we can create our own press and distribute it widely on the web for maximum brand exposure.
Has your company done anything “newsworthy” lately? Have you improved or added a product line to your business? Have you moved to larger more accessible headquarters? Have you added a noteworthy member to your staff? Are you just starting out and want to announce the launching of your brand and/or website?
If the answer to any of these questions is “yes,” then you are in a position to benefit from writing and distributing a press release.
It is now the year 2010 and surely everyone has heard of or knows – at least to some extent - what Search Engine Optimization (SEO) is and recognizes the value of driving traffic to your website. Increasing search engine rankings can be a very valuable marketing tool to a small business and press release marketing offers a cost-effective (how does free sound?) vehicle for such a marketing initiative. Below is a list of just a few of the free sites that accept and distribute press releases. PR Log and Online Pr News are two examples of free sites.
Marty Weintraub, President of aimClear (an Internet-focused advertising agency, based in Duluth, Minnesota) was recently interviewed by WebProNews. In his interview, he talks about the importance and power of the press and its relationship to SEO. He points out that PR and social media are about relationships thereby making them intertwined and how important it is to be in the places on the web where the press is and where information is being indexed. It would definitely be worth your while to check out Marty’s interview at Videos WebProNews.
For maximum SEO, tweet a link to your press release on one of the sites it appears on, post a link on the social networking sites you belong to, and be sure to post a link from your own website and blog. Your press release will also be picked up by others which will get you even more exposure.
You can write another press release when you have something additional of interest to report. Be careful not to write a press release about something mundane or of interest to only you and your family. Manage your reputation and earn your credibility online by controlling the content you choose to share.
The Internet opens up an enormous arena to help you promote your brand; take advantage of it and write a press release.
About the Author
Julie Weishaar is a highly qualified marketing professional with 10+ years in marketing communications, branding, event planning, public relations and Internet marketing.
New Internet Horizons for Small Businesses
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